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Glocalization or glocalisation (a portmanteau of globalization and localism) is the "simultaneous occurrence of both universalizing and particularizing tendencies in ...
Globalization (North American spelling; also Oxford spelling [UK]) or globalisation (non-Oxford British spelling; see spelling differences) is the process of increasing interdependence and integration among the economies, markets, societies, and cultures of different countries worldwide.
Glocalization is a combination of the words "globalization" and "localization" used to describe a product or service that is developed and distributed globally, but is also fashioned to accommodate the user or consumer in a local market, causing the products, or results of glocalization, to vary depending on different locations.
[4] [12] [14] The process of adoption of elements of global culture to local cultures is known as glocalization [4] [6] or cultural heterogenization. [15] Some scholars like Arjun Appadurai note that "the central problem of today's global interaction [is] the tension between cultural homogenization and cultural heterogenization". [8]
Economic globalization is the intensification and stretching of economic interrelations around the globe. [3] [4] It encompasses such things as the emergence of a new global economic order, the internationalization of trade and finance, the changing power of transnational corporations, and the enhanced role of international economic institutions.
Perhaps the extreme proponent of a deep historical origin for globalization was Andre Gunder Frank, an economist associated with dependency theory.Frank argued that a form of globalization has been in existence since the rise of trade links between Sumer and the Indus Valley civilization in the third millennium BC. [4]
Economic globalization is one of the three main dimensions of globalization commonly found in academic literature, with the two others being political globalization and cultural globalization, as well as the general term of globalization. [1]
Globalization has had major effects on the spread and ascribed value of multilingualism.Multilingualism is considered the use of more than one language by an individual or community of speakers. [1]