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A brochure is a promotional document primarily used to introduce a company, organization, products, or services and inform prospective customers or members of the public of the benefits. Although, initially, a paper document that can be folded into a template, pamphlet , or leaflet , a brochure can also be a set of related unfolded papers put ...
A flyer (or flier) is a form of paper advertisement intended for wide distribution and typically posted or distributed in a public place, handed out to individuals or sent through the mail. Today, flyers range from inexpensively photocopied leaflets to expensive, glossy, full-color circulars. Flyers in a digital format can be shared on the ...
In marketing and sales, marketing collateral is a collection of media used to support the sales of a product or service. Historically, the term "collateral" specifically referred to brochures or sell sheets developed as sales support tools. These sales aids are intended to make the sales effort easier and more effective. [1]
The last P stands for Promotion which is the process of reaching the target market and convincing them to buy the product. In the 1990s, the concept of four Cs was introduced as a more customer-driven replacement of four P's. [ 147 ]
The front-end of the web-to-print process is similar to desktop publishing (DTP) in that individuals or graphic designers use desktop publishing software to create pre-defined templates. These templates are then posted online for later customization by end-users and automated production by a print house or commercial printer.
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