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In March 2018, Decathlon said it planned to drop the B'Twin name completely. [2] Over approximately the following year, the company migrated the B'Twin brand to children's bikes, as part of a branding arrangement that will see new ranges of bicycles, including both road and mountain bikes.
The bike is rounded out with Fizik and Deda components. [3] [4] In addition to the new bikes, there is a clothing and shoe collection under the Van Rysel brand, based on the success of the established B'Twin brand. In December 2023, Decathlon launches a new ultra-light electric road bike with the E-EDR AF APEX AXS 12S. [5]
Decathlon's former logo. Founded by Michel Leclercq in 1976, Decathlon started with a store in Lille, France. [9] Its holding company was formerly known as Oxylane. [10]The company expanded abroad a decade later: to Germany in 1986, [11] Spain in 1992, [11] [12] Italy in 1993, [11] [citation needed] Belgium in 1997, [13] Portugal, the United Kingdom in 1999, Brazil in 2001, mainland China in ...
With the 2023 Tour de France Femmes in full swing, we break down the past and current philosophy behind "women's specific" bikes.
Decathlon, the world's largest sporting good retail chain, [3] [4] opened its first store in Lille, France, in 1976. [5] It now has about 1700 stores in 60 countries and territories. [6] The sector contracted globally in 2007 and 2008, due to the loss of disposable income during the Global Financial Crisis. [2]
In November 2023, Decathlon was announced as the co-title sponsor of the team in a five-year deal. The team will be called Decathlon–AG2R La Mondiale from 2024. Decathlon will also be replacing BMC as the bike supplier of the team, with the team using Decathlon's Van Rysel bikes with Shimano components. Citroën will stay on as the team's ...