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Decathlon's former logo. Founded by Michel Leclercq in 1976, Decathlon started with a store in Lille, France. [9] Its holding company was formerly known as Oxylane. [10]The company expanded abroad a decade later: to Germany in 1986, [11] Spain in 1992, [11] [12] Italy in 1993, [11] [citation needed] Belgium in 1997, [13] Portugal, the United Kingdom in 1999, Brazil in 2001, mainland China in ...
In March 2018, Decathlon said it planned to drop the B'Twin name completely. [2] Over approximately the following year, the company migrated the B'Twin brand to children's bikes, as part of a branding arrangement that will see new ranges of bicycles, including both road and mountain bikes.
A bicycle courier in London riding a fixed-gear bicycle with spoke cards A bicycle courier transferring urgent mail onto a high-speed train in Geneva, Switzerland. Bicycle messengers (also known as bike or cycle couriers) are people who work for courier companies (also known as messenger companies) carrying and delivering items by bicycle.
The bike is rounded out with Fizik and Deda components. [3] [4] In addition to the new bikes, there is a clothing and shoe collection under the Van Rysel brand, based on the success of the established B'Twin brand. In December 2023, Decathlon launches a new ultra-light electric road bike with the E-EDR AF APEX AXS 12S. [5]
In November 2023, Decathlon was announced as the co-title sponsor of the team in a five-year deal. The team will be called Decathlon–AG2R La Mondiale from 2024. Decathlon will also be replacing BMC as the bike supplier of the team, with the team using Decathlon's Van Rysel bikes with Shimano components. Citroën will stay on as the team's ...
Michael Leclercq is a French entrepreneur and businessman best known as the founder of Decathlon, one of the world’s largest sporting goods retailers.Established in 1976, Decathlon has revolutionized the sporting goods industry with its unique business model, emphasizing accessibility, innovation, and affordability.