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SoBe (stylized as SoBe) is an American brand of teas, fruit-juice blends and enhanced water beverages owned by PepsiCo. The name SoBe is an abbreviation of South Beach, named after the upscale area located in Miami Beach, Florida. In the past, the SoBe name has also been licensed for gum and chocolate products. SoBe switched from glass bottles ...
From its creation in 1995, SoBe's sales rose rapidly and climbed to $275 million by 2000. [10] The following year, the brand rode the "good-for-you" trend among American consumers to break the quarter billion dollar barrier in 2000. [11] SoBe was sold to PepsiCo for a reported $370 million cash on October 30, 2000. [12]
Energy Brands' first product was Glacéau Smartwater, vapor-distilled water with added electrolytes, which was released at the company's launch in 1996. [ 2 ] [ 3 ] Glaceau Fruitwater, adding zero-calorie fruit flavors to the core Smartwater, followed in 1998.
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That’s beneficial for weight loss, experts say, because if blood sugar is kept on an even keel, with few spikes or dips, the body’s cells can more effectively burn fat between meals for energy.
In May 2007 Coca-Cola bought Energy Brands, the maker of Glacéau Vitamin water, for $4.1 billion to narrow its gap with competitor PepsiCo. This was the largest acquisition in the company's history. [7] PepsiCo owns several brands of enhanced water such as SoBe, Propel Fitness Water, and Aquafina Flavorsplash.
Healthy whole-grain oats are filled with complex carbohydrates for energy. They also deliver iron, which is essential for oxygen transport in the blood. And they provide magnesium, which supports ...
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