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For Christmas 1980, a DeLorean/American Express promotion planned to sell 100 24K-gold-plated DeLoreans for US$85,000 each to its gold-card members, but only two were sold. [82] The first gold-plated American Express DeLorean was purchased by Sherwood Marshall, an entrepreneur and former Royal Canadian Naval Officer.
The lack of demand, cost overruns, and unfavorable exchange rates began to take their toll on DMC's cash flow in late 1981. The company had estimated its break-even point to be between 10,000 and 12,000 units, but sales were only around 6,000.
Production delays meant that DMC's first car did not reach the consumer market until 1981, when a depressed buying market was compounded by lukewarm reviews from critics and the public. After a year, the DeLorean had failed to recover its $175 million investment costs, unsold cars accumulated, and the company was in financial trouble. [3]
With zero DeLoreans counted among the vehicles owned by the Autoblog staff, well, we'll just have to take his word for it. In any case, consider that one of the DeLorean Motor Company's many ...
It's turbocharged, but what's really interesting about this particular DeLorean is the minor movie star who owned it. KnowhutImean?
The world's favorite time machine platform is making a comeback. The DeLorean Motor Company is spinning up production of its iconic DMC-12 gull-wing vehicle. DeLorean CEO Stephen Wynne told ...
Though DMC does not sell unrestored vehicles, they can cost from about US$35,000 on the used car market depending on condition. On December 3, 2009, DMC released a collection of T-shirts and hats in collaboration with streetwear brand The Hundreds , featuring modernized images of the DeLorean in Los Angeles culture-based graphic designs.
Ty DeLorean says his cars are attracting those who want to conquer the Afghanistan landscape.