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Certain sporting events are protected by the Ofcom Code on Sports and Other Listed and Designated Events and must be broadcast live and free-to-air on terrestrial television in the UK. Presently, free-to-air means a TV channel which is free and covers 98% of the population. [1]
The demand for live televised football grew in the wake of England’s World Cup success, though the authorities remained reluctant. In April 1967, the Football League Management Committee rejected a £1m offer from BBC Television to show live League football on Thursday nights. They did, however, experiment with pay-per-view broadcasting.
The first match shown live was a 2019 UEFA European Under-21 Championship qualifier between the Netherlands and England on 1 September 2017. [16] The channel also initially showed live coverage of the Primeira Liga (two games a week) & Segunda División (one game a week) [17] as well as numerous club TV shows, including Dortmund TV and AC Milan TV. [17]
The Ofcom Code on Sports and Other Listed & Designated Events is a series of regulations issued originally by the Independent Television Commission (ITC) then by Ofcom when the latter assumed most of the ITC's responsibilities in 2003, which is designed to protect the availability of coverage of major sporting occasions on free-to-air terrestrial television in the United Kingdom.
BBC Sport is the sports division of the BBC, providing national sports coverage for BBC television, radio and online.The BBC holds the television and radio UK broadcasting rights to several sports, broadcasting the sport live or alongside flagship analysis programmes such as Match of the Day, Test Match Special, Ski Sunday and Today at Wimbledon.
U (formerly known as UKTV Play) is a video on demand service owned by UKTV, which is operated by the BBC's commercial subsidiary BBC Studios.The service launched on 4 August 2014 and offers catch-up programming and live broadcasts from UKTV's free-to-air channels (U&Dave, U&Drama, U&W, U&Eden, and U&Yesterday).