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On 30 November 2014, UK newspaper The Independent on Sunday reported the story of a seven-year-old girl who had been upset when the best and most complex train sets disappeared from the Toys R US website when her mother applied the “For girls” filter. She had asked her mother to apply the filter as she had previously been bullied at school ...
The company offers sets in its Tidlo line (introduced 2010) in its Small World category. In 2010 it became the distributor to retailers in the UK for the Italy-based company Sevi. IKEA Lillabo, the furniture brand from Sweden produces its own wooden train sets. In the 90s Micki Leksaker of Sweden was the supplier.
In 2006, two playsets called Train Yard Set and Working Hard Set were introduced. These were much bigger than other playsets, being more than 1×1 meters. Original sets were less than 30×30 centimeters. In 2010, Take-Along was bought by Mattel and became a Fisher-Price line, and renamed Take-n-Play. New characters were released and the old ...
The train sets used blue rails, and the first train sets were simply push-along. Set number 115 introduced 4.5 volt battery-operated trains (initially the battery box was handheld, but train sets soon contained a railcar that carried the battery box), and train sets numbered 720 (1969) and up operated on 12-volt electrified rails, introduced in ...
BRIO is best known for its wooden toy trains, sold in Europe since 1958. Most are non-motorized and suitable for younger children. Most are non-motorized and suitable for younger children. The cars connect with magnets and are easy to manipulate; in recent years, the range has been extended with battery powered, remote control, and 'intelligent ...
Additionally, the increased prevalence of discount stores ravaged the toy train companies' traditional distribution network (i.e. mom-and-pop hobby shops, and hardware and department stores). The discount stores demanded train sets at wholesale prices so low that the profit margins of the traditional manufacturers became unsustainable.