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The View-Master was marketed through Mayer's photo-finishing, postcard and greeting card company Sawyer's Service, Inc., known eventually as Sawyer's, Inc. The partnership led to the retail sales of View-Master viewers and reels. The patent for the viewing device was issued in 1940, and this original model came to be called the Model A viewer.
The Tru-Vue Company was a subsidiary of Sawyer's, Inc. [10] Through the 1950s Sawyer's successively introduced new models of its View-Master viewer. Sawyer's introduced the View-Master Personal Stereo Camera in 1952. The camera allowed amateurs to create their own View-Master reels. [11]
The card image is magnified, offering a wider field of view and the ability to examine the detail of the photograph. The viewer provides a partition between the images, avoiding a potential distraction to the user. A stereo transparency viewer is a type of stereoscope that offers similar advantages, e.g. the View-Master.
The View-Master Personal Stereo Camera was a 35mm film camera designed to take 3D stereo photos for viewing in a View-Master.First released in 1952, the camera took 69 pairs of photos on a 36-exposure roll of 35mm film, taking one set while the film was unwound from the canister, and another set while it was rewound.
1958: View-Master These firetruck-red stereoscopes were the ultimate way to go somewhere else—without going anywhere at all—with just one simple click. BUY NOW
A View-Master Model E of the 1950s. The practice of viewing stereoscopic film-based transparencies through a small magnifying viewer dates to at least as early as 1931, when Tru-Vue began to market black-and-white 35 mm filmstrips that were fed through a handheld viewer made of Bakelite.