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The history of advertising can be traced to ancient civilizations. ... [112] [113] Advertising in India operates at two levels.
In September, during Navratri, a condom ad featuring actress Sunny Leone caused outrage in Gujarat. [3] [4]In September, an Australian ad depicting Indian god Ganesha with lamb caused major controversy in nation.
The agency was founded in March 1, 1942. [3] At the time of the Second World War, the Government of India asked the leading advertisement agencies to form a consortium and set up a publicity unit in Shimla to handle war propaganda, tackle rumour mongering, put out messages about black-outs and handle recruitment to the armed forces.
Mass media in India consists of several different means of communication: television, radio, internet, cinema, newspapers and magazines. Indian media was active since the late 18th century; the print media started in India as early as 1780.
Annada Munsi, originally spelt Annada Munshi (Bengali: অন্নদা মুন্সী) (27 November 1905 – 14 January 1985), was an Indian painter, designer, calligrapher, draughtsman and a noted figure of modern advertising in India. [1]
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According to a report by PRCAI titled ‘State of the Industry Survey 2019’, PR industry in India grew 12% to reach Rs 1,600 cr in 2019. [1] [2] Though conventional Media Relations continues to be the key revenue source for agencies, the revenue share of digital and social media services increased from 12 per cent in FY18 to 16 per cent in FY19.
The campaign holds the Guinness World Record for the longest running advertising campaign. [24] Da Cunha was also involved in English language theatre in India. He was a founding member of the Theatre Group of Bombay. [11] [25] [26] He was among the first to combine Hindi and English language into plays, which was not common at the time.