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In 1971, Knight decided to launch his own brand of shoes, which would first appear as cleated shoes for football or soccer, and had a factory in Mexico ready to make the shoes. All Knight needed was a "stripe"—the industry term for a shoe logo—to go with his new brand, so he approached Davidson for design ideas.
Moore is credited as the creator of the [2] Air Jordan 1 silhouette [3] [4] and Nike Dunk silhouette. As a multidisciplinary designer, Peter Moore also created logos for the sneaker brands including the Air Jordan ball-and-wings logo, [ 5 ] the Jumpman logo , and the Adidas mountain logo.
Hoka One One Tennine. The company was founded in 2009 by Nicolas Mermoud and Jean-Luc Diard, former Salomon employees. They sought to design a shoe that allowed for faster downhill running, and created a model with an oversized outsole that had more cushion than other running shoes at the time. [2]
In 1971, Knight and his co-founder needed a logo for a new line of running shoes they were getting ready to introduce. They asked Davidson to design a stripe (industry term for a shoe logo) that "had something to do with movement". Davidson worked on her ideas by drawing on a piece of tissue over a drawing of a shoe. [6]
Saucony's shoe boxes once had the phrase "sock a knee" printed on them, which represents the correct pronunciation of the company's name. [1] The Saucony brand logo represents the Saucony Creek's constant flow, and the boulders lining its creek bed. The company is a popular racing shoe producer, making track spikes and cross country racing flats.
On Holding AG is an athletic shoe and performance sportswear company originating in Switzerland that designs and markets sports clothing and running shoes.. In 2019, the company held 40% of the running shoe market in Switzerland and 10% in Germany. [2]
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