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The advertising network market is a large and growing market, with Internet advertising revenues expected to grow from $135.42 bn in 2014 to $239.87 bn in 2019. [1] Digital advertising revenues in the United States alone are set to reach $107.30 bn in 2018 which is an 18.7% increase from 2017 ad spend. [2]
AppLovin Corporation is an American mobile technology company headquartered in Palo Alto, California. [3] Founded in 2012, it operated in stealth mode until 2014. [4] AppLovin enables developers of all sizes to market, monetize, analyze and publish their apps through its mobile advertising, marketing, and analytics platforms MAX, AppDiscovery, and SparkLabs.
There are two main types of digital advertisers: ad networks like Google and Apple's iAd, and publishers like Pandora , Twitter, and Facebook . Though publishers still lag ad networks on PCs, they ...
PubMatic, Inc. develops and implements online advertising software and strategies for the digital publishing and advertising industry. [1] [2] PubMatic's sell-side, [3] real-time programmatic ad transaction advertising software [4] puts publishers of websites, videos, and mobile apps into contact with ad buyers by using automated systems, [5] while allowing users to opt-out of having their ...
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The new gateway, www.aolnetworks.com launches today, providing publishers and marketers with information on, and access to, all of the offerings in the AOL Networks premium advertising suite.
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