When.com Web Search

Search results

  1. Results From The WOW.Com Content Network
  2. Purple Cow: Transform Your Business by Being Remarkable

    en.wikipedia.org/wiki/Purple_Cow:_Transform_Your...

    The book consists of general concepts interspersed with examples. The argument starts with the presumption that advertising is less effective than it has been, and that the only way now to gain attention in a market is to not only market a product in a remarkable manner, but also to have a remarkable product to market.