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Maybelline New York (formerly The Maybelline Company and Mabelline and Co.), [1] trading as and commonly known as simply Maybelline (/ ˈ m eɪ b ɪ l iː n / MAY-bil-een), is an American multinational cosmetics, skin care, perfume, and personal care company, based in New York City.
Throughout the early 20th century, lipstick came in a limited number of shades. Dark red lipstick was one of the most popular shades throughout the 19th and 20th century, especially in the 1920s. Flappers wore lipstick to symbolize their independence. Lipstick was worn around the lips to form a "Cupid's bow," inspired by actress Clara Bow. [19]
On the outside, Flower Balm looks like a clear lipstick decorated with a small, colorful flower inside. The flower is actually a real chrysanthemum and comes in pink, blue, purple, green and yellow.
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In 1990, Brown worked with a chemist to come up with ten natural lipstick shades. [10] [22] In 1991, Brown and her husband partnered with another couple to launch the brand Bobbi Brown Essentials, which debuted at Bergdorf Goodman in New York City. [27]
Cosmetics designed to enhance one's appearance (makeup) can be used to conceal blemishes, enhance one's natural features, or add color to a person's face. In some cases, more extreme forms of makeup are used for performances, fashion shows , and people in costume and can change the appearance of the face entirely to resemble a different person ...
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