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Dania Ramirez is the newest spokesmodel for CoverGirl's Clean Makeup Sensitive formula, a campaign for CoverGirl's partnership with Children's Safe Drinking Water. With the help of the Clean Makeup line, CoverGirl has donated $500,000 to the program, which provided 50 million liters of drinking water to children across the world. [10]
It has been described as a "clean beauty" brand. [38] According to Yahoo, which reviewed the line, this "approach is evident in the brand offering: a curated edit of makeup and skincare that doesn't overwhelm." [39] Its original offerings included balms, moisturizing cream colors, mascaras, glosses, washes, eye shadow, eye pencils.
‘Clean girl’ implies there’s a ‘dirty girl’ aesthetic, too. The popular trend makes wearing a face full of makeup or having textured skin seem less desirable.
Milk Makeup has received praise from publications such as Vogue, [13] Teen Vogue [14] Vanity Fair, and InStyle Magazine. [15] The brand's Hydro Grip Primer won an Allure Best of Beauty award for best primer in 2019. [16] In 2022, its liquid Bionic Blush won a Best in Black Beauty award from Essence [17] and RISE Mascara won a Glamour Beauty ...
As a solution, TikToker Stephanie Chen proposed that beauty and makeup chains like Sephora and Ulta create “standalone” youth stores that will provide “a focused and immersive beauty ...
Examples include Cover Girl Clean Makeup, Estee Lauder Country Mist. Since then, variations on the formula have expanded the category significantly: Water-based cream make-up has a rich, creamy texture that can be sheer to full coverage with a moist, satiny finish. It usually comes in a jar or tube and is much more comfortable and realistic ...
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