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These marriages are often referred to as "self-arranged marriages" or "love-arranged marriages" in India. [6] The emerging trend of "self-arranged marriages" in South Asia represents a fusion of both arranged and love marriage dynamics, reflecting the enduring societal pressures to formalize family unions through matrimonial processes.
In the past, the age of marriage was young, often childhood or early teenage. [14] The average age of marriage for women in India has been increased to 21 years, according to the 2011 Census of India. [15] In 2009, about 7% of women got married before the age of 18. [16] Arranged marriages have long been the norm in Indian society.
Indian Matchmaking is a 2020 Indian reality television series produced by Smriti Mundhra that premiered on Netflix on 16 July 2020. [1] [2] [3] In August 2021, Netflix renewed the series for a second season. [4] In March 2022, Netflix renewed the series for a third season, [5] which premiered in April 2023. [6]
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For most of her life, Haritha Khandabattu has felt controlled. First, by her parents growing up and then later by her in-laws and her husband. Humiliated but determined, she decided to get out.
Although people who are in autonomous marriages may look at arranged marriages as forced, results have shown that many people enter arranged marriages of their own free will. According to one study, the divorce rate was 4% for arranged marriages, while in the U.S., 40% of autonomous marriages ended in divorce. [ 113 ]
Shaadi.com began as Sagaai.com [3] in 1997. [4] Its founder, Anupam Mittal, changed its name to Shaadi.com in 1999, believing it to be a more marketable name. [3] Its initial success was primarily among non-resident Indians, [3] [5] as Internet adoption across India was poor at the time, and conservative parents were hesitant to arrange marriages through a new startup.
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