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7 For All Mankind (often referred to simply as 7FAM) is an American denim brand founded by Michael Glasser, Peter Koral, and Jerome Dahan in 2000 and headquartered in Vernon, California. [1] It was purchased by the VF Corporation in 2007 and sold to Delta Galil Industries in 2016. 7 for All Mankind began by designing women's jeans.
Also in 2007, VF acquired Majestic Athletic on February 28, followed by a $885-million purchase of 7 for all Mankind and Lucy Activewear on July 26. [12] Eric C. Wiseman became president, CEO, and chairman in 2008, [13] the same year that VF would acquire Mo Industries Holdings, parent company of sportswear brands Splendid and Ella Moss. [14]
In 2016, 7 for Mankind and Splendid/Ella Moss were purchased by Delta Galil Industries, an Israeli textile firm from VF Corp, for 120 million dollars. [11] Delta Galil's chief executive at the time, Issac Dabah secured a deal from VF Corp. due to the companies brand's declining sales. [11]
To represent the new b(air) denim campaign, 7 For All Mankind chose the incredible Zoe Saldana.
[35] [126] After the sale to Crown Acquisitions, three of the upper stories were leased to fashion brand 7 for all Mankind, fashion designer Rachel Roy, and watch company Movado. [50] Clothing firm Polo Ralph Lauren leased three stories in 2007 and expanded to another story two years later. [127]
The 7 For All Mankind brand has strong recognition worldwide and is particularly well known among celebrities and fashion-conscious denim consumers. The 7 For All Mankind logo consists of a large, brushstroke-style numeral 7 with the words "for all mankind" written across it in a smaller, stylized script.