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In social dynamics, critical mass is a sufficient number of adopters of a new idea, technology or innovation in a social system so that the rate of adoption becomes self-sustaining and creates further growth. The point at which critical mass is achieved is sometimes referred to as a threshold within the threshold model of statistical modeling.
The technology adoption lifecycle is a sociological model that describes the adoption or acceptance of a new product or innovation, according to the demographic and psychological characteristics of defined adopter groups. The process of adoption over time is typically illustrated as a classical normal distribution or "bell curve".
The bandwagon effect is a psychological phenomenon where people adopt certain behaviors, styles, or attitudes simply because others are doing so. [1] More specifically, it is a cognitive bias by which public opinion or behaviours can alter due to particular actions and beliefs rallying amongst the public. [2]
Psychology is the scientific study of mind and behavior. [1] [2] Its subject matter includes the behavior of humans and nonhumans, both conscious and unconscious phenomena, and mental processes such as thoughts, feelings, and motives. Psychology is an academic discipline of immense scope, crossing the boundaries between the natural and social ...
This is accompanied, however, by a loss of conscious personality and a tendency of the individual to be infected by any emotion within the mass, and to amplify the emotion, in turn, by "mutual induction". Overall, the mass is "impulsive, changeable, and irritable. It is controlled almost exclusively by the unconscious." [2]
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In neuroscience, the mass action principle suggests that the proportion of the brain that is injured is directly proportional to the decreased ability of memory functions. [1] In other words, memory cannot be localized to a single cortical area, but is instead distributed throughout the cortex. This theory is contrasted by functional ...
Persuasion is the process of guiding oneself or another toward the adoption of an attitude by rational or symbolic means. US psychologist Robert Cialdini defined six "weapons of influence": reciprocity, commitment, social proof, authority, liking, and scarcity to bring about conformity by directed means.