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The company began selling Kylie Lip Kits, a liquid lipstick and lip liner set, on November 30, 2015. [2] Formerly known as Lip Kit by Kylie, the company was renamed Kylie Cosmetics in 2016. [citation needed] In 2018, Forbes reported that the company was valued at $800 million and in March 2019 valued the company at $900 million.
The product is usually sold in a retractable tube or a pencil form that can be sharpened. Lip liner is usually available in the same range of colors as lipsticks: e.g., reds, pinks, browns, plums, etc., and the customer is advised to match the liner to lipstick so that its effects appear natural.
ColourPop Cosmetics is a brand owned by parent company Seed Beauty, which also used to own Kylie Cosmetics and KKW Beauty. [6] [7] The company started as an e-commerce business, then expanded to selling wholesale to retail stores as well. The brand's first retail partnership was with Sephora in 2017. [8]
My perverse love for lip stuff traces back to when I was 4 and first tried on my grandmother's Clinique lipstick in Raspberry Glace. Lipsticks are like star signs. The color or brand you choose is ...
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These lipsticks follow the general trend where "less is more". Examples of celebrities promoting this trend are Paris Hilton and Gigi Gorgeous. In late 2015 and 2016, liquid lipstick which applies like a gloss but dries matte became popularized with brands such as Anastasia Beverly Hills, Sephora, Huda Beauty, Kylie Cosmetics, NYX Cosmetics ...