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In marketing, a corporate anniversary is a celebration of a firm's continued existence after a particular number of years. The celebration is a media event which can help a firm achieve diverse marketing goals, such as promoting its corporate identity, boosting employee morale, building greater investor confidence, and encouraging sales.
Many anniversaries have special names. Etiquette in Society, in Business, in Politics and at Home by Emily Post, published in 1922, contained suggestions for wedding anniversary gifts for 1, 5, 10, 15, 20, 25, 50, and 75 years. [12]
A common exception is names of publications, and publishers named for them, e.g.: The New York Times, The New York Times Company. In some cases, leading articles (usually The) are an integral part of the company name (as determined by usage in independent reliable sources) and should be included, especially when necessary for disambiguation, e.g.:
Lane Bryant – Lena Bryant (first name misspelled by a bank officer when she opened her company's first bank account) Larousse – Pierre Larousse; Larrousse – Gérard Larrousse; Lauda Air – Niki Lauda; Lavazza – Luigi Lavazza; Laverda – Pietro Laverda; Lay's – Herman Lay; Lazard – Alexandre Lazard, Simon Lazard, and Elie Lazard
Former President Donald Trump’s oldest son and the ex Fox reporter shared joint Instagram posts celebrating their anniversary Wednesday. It’s unclear what significance April 24 has, as they ...
The company changed its name to American Greetings Corporation as the company went public in 1952, issuing 200,000 shares. The funds raised were earmarked for acquisitions and expansion. In 1956, American Greetings formed Carlton Cards, Ltd., a Canadian subsidiary. Also that year, the Hi Brows humor studio card line was launched. [6]