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Advertising increasingly invades public spaces, such as schools, which some critics argue is a form of child exploitation. [2] Advertising frequently uses psychological pressure (for example, appealing to feelings of inadequacy) on the intended consumer, which may be harmful.
Attitude toward the ad is defined as "a predisposition to respond in a favorable or unfavorable manner to a particular advertising stimulus during a particular exposure occasion." [ 1 ] After Mitchell and Olsen (1981) and Shimp (1981) introduced the importance of the Aad construct, research on the causal relationships among Aad and other ...
The effects of advertising on body image have been studied by researchers, ranging from psychologists to marketing professionals. [ 1 ] [ 2 ] [ 3 ] While many factors, such as "parenting, education, [and] intimate relationships" also affect body image, "the media and body image are closely related."
Media context studies refers to the group of studies investigating “how and which media context variables influence the effects of the advertisements embedded in the context“. [1] Media researchers found that media context affects ad recall, [ 2 ] ad recognition, [ 3 ] level and nature of ad processing, [ 4 ] ad attitude and ad cognitions ...
Studies of emotion are crucial to advertising research as it has been shown that emotion plays a significant role in ad memorization. [2] [3] [4] Classically in advertising research, the theory has been that emotion and ratio are represented in different regions of the brain, [3] but neuroscience may be able to disprove this theory by showing that the ventromedial prefrontal cortex and the ...
Participants estimated self-other effects for (1) a campaign theme on gubernatorial vote choice, (2) television advertising on children, (3) the results of early presidential primaries on vote choice, and (4) campaign messages on presidential vote choice. On average they estimated (1) other New York voters were more influenced by campaign ...
"Fear of missing out" can lead to psychological stress at the idea of missing posted content by others while offline. The relationships between digital media use and mental health have been investigated by various researchers—predominantly psychologists, sociologists, anthropologists, and medical experts—especially since the mid-1990s, after the growth of the World Wide Web and rise of ...
Psychological warfare is sometimes considered synonymous with propaganda. The principal distinction is that propaganda occurs typically within a nation, whereas psychological warfare usually takes place between nations, often during war or the cold war. Various techniques influence a target's values, beliefs, emotions, motives, reasoning, or ...