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T-shirts were originally worn as undershirts, but are now worn frequently as the only piece of clothing on the top half of the body, other than possibly a brassiere or, rarely, a waistcoat . T-shirts have also become a medium for self-expression and advertising, with any imaginable combination of words, art and photographs on display. [10]
Almost anything can be branded with a company's name or logo and used for promotion. Common items include T-shirts, caps, keychains, posters, bumper stickers, pens, mugs, koozies, toys or mouse pads. The largest product category for promotional products is wearable items, which make up more than 30% of the total.
The shop was called Ricky’s Crazy Shirts, and, to Ralston’s knowledge, it was the first store ever devoted exclusively to T-shirts and sweatshirts. Due to the popularity of the T-shirt designs among tourists, Ralston needed to increase production speed, and he turned from spray-painting to screen-printing the designs.
Harry Andler was doing surplus and salvage business in the shipyard for several years. The unique combination of Ellis' advertising flair and Andler's expertise in finding and buying distressed merchandise accounts for the early success of the business. Andler bought "good stuff cheap" and Ellis let everyone know about it with amusing advertising.
Izod Saltwater Collection: A collection of men's clothing with relaxed fits, this line typically includes oxford and chambray button-down shirts, chino shorts, lightweight polo shirts, and relaxed-fit T-shirts (many with nautical and/or tropical themes). Izod Advantage: The performance line of Izod, it was introduced in spring 2016. This line ...
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