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Many celebrities have signed contracts with perfume houses to associate their name with a signature scent, as a self-promotion campaign. [1] The scents are then marketed; the association with the celebrity's name usually being the selling point of the campaign.
Lady Gaga Fame is the first fragrance created by American singer Lady Gaga.A unisex fragrance, it was released in Guggenheim Museum and in Macy's stores in the United States and a range of different stores in the United Kingdom on August 22, 2012, and worldwide in September through the singer's Haus Laboratories label in association with Coty, Inc.
The fragrance is made of notes including wild berries, white violet, jasmine, and sandalwood, and is known to reflect a neutral or natural scent. [4] Daisy has branched off many collections including Eau So Fresh, Eau So Intense, Eau So Sweet, Daisy Dream, Daisy Dream Daze, Daisy Dream Twinkle, Daisy Love, Daisy Love Skies, Daisy Love Daze ...
Fragrances marketed to men were typically sold as EdT or EdC, rarely as EdP or perfume extracts. This is changing in the modern fragrance world, especially as fragrances are becoming more unisex. Women's fragrances used to be common in all levels of concentration, but in the 21st century are mainly seen in EdP and EdT concentrations.
Fragrance companies produce and sell fragrances and aroma chemicals. There are two broad areas of the fragrance business; fine fragrance (designer labels such as Chanel) and consumer fragrances used in personal care products such as soaps, deodorants and shampoos. They sell their products to perfume houses or producers of consumer goods.
Parfums Givenchy (French: [paʁfœ̃ ʒivɑ̃ʃi]) is a French brand of perfumes and cosmetics, known for fragrances L'Interdit, Amarige, Organza, Pi, and Givenchy III. As part of Givenchy, it has been a subsidiary of LVMH since 1988. [1]