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Beneful is a brand of dog food products by Nestlé Purina PetCare global [1] that includes wet dog food, dry dog food and dog treats. [2] As of 2012, it was the fourth most popular dog food brand, [ 3 ] generating more than $1.5 billion in annual revenues. [ 4 ]
It produces and markets pet food, treats, and cat and dog litter. Some of its pet food brands include Purina Pro Plan, Purina Dog Chow, Friskies, Beneful and Purina One. The company was formed in 2001 by combining Nestlé's Friskies PetCare Company with Ralston Purina, which acquired it for $10.3 billion.
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For many years, the brand's main television commercial spokesman was Lorne Greene, who created the concept of eating one's own dog food by claiming that Alpo is so good he feeds it to his own dogs. Ed McMahon also had a long association with the product on television, and Garfield was a "spokescat" for the brand in the 1990s.
The dog food recommendation should be based on nutrient suitability instead of dog's preferences. Pet owners should consider their dog's breed, size, age, and health condition and choose food that is appropriate for their dog's nutritional needs. [5] In the United States alone, the dog food market was expected to reach $23.3 billion by 2022. [6]
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