Search results
Results From The WOW.Com Content Network
Unlike brand recognition, brand recall (also known as unaided brand recall or spontaneous brand recall) is the ability of the customer retrieving the brand correctly from memory. [11] Rather than being given a choice of multiple brands to satisfy a need, consumers are faced with a need first, and then must recall a brand from their memory to ...
the word (of unknown origin) has variously denoted a pantofle, a low thin sole shoe, a formal men's shoe (Reebok Pump) a brand of athletic shoe with an internal inflation mechanism usu. women's high(ish) heeled shoe (UK similar: court shoe, q.v.) punk follower of Punk rock
Genericization may be specific to certain professions and other subpopulations. For example, Luer-Lok (Luer lock), [9] Phoroptor (phoropter), [10] and Port-a-Cath (portacath) [11] have genericized mind share among physicians due to a lack of alternative names in common use: as a result, consumers may not realize that the term is a brand name rather than a medical eponym or generic term.
Complementary antonyms are word pairs whose meanings are opposite but whose meanings do not lie on a continuous spectrum (push, pull). Relational antonyms are word pairs where opposite makes sense only in the context of the relationship between the two meanings (teacher, pupil). These more restricted meanings may not apply in all scholarly ...
Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders. [1]
"Unpaired words" at World Wide Words "Absent antonyms" at 2Wheels: The Return; Words with no opposite equivalent, posted by James Briggs on April 2, 2003, at The Phrase Finder; Brev Is the Soul of Wit, Ben Schott, The New York Times, April 19, 2010; Parker, J. H. "The Mystery of The Vanished Positive" in Daily Mail, Annual for Boys and Girls ...
Generic brand products may be of similar quality as a branded product, and are commonly made from the standard ingredients used for branded products. Without the costs of marketing individual products, generic brands are priced lower than branded products. They are preferred by customers for whom price or value-for-money is the priority. [1]
Fashion accessories company Parfois (a French word meaning "sometimes") is in fact Portuguese. Pull&Bear is a Spanish clothing brand that markets California youth culture. 12 of 864 stores are in Anglophone countries. [8] Roland is a Japanese manufacturer of electronic music equipment with the name being chosen with the global market in mind.