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An SEO technique is considered a white hat if it conforms to the search engines' guidelines and involves no deception. As the search engine guidelines [11] [12] [49] are not written as a series of rules or commandments, this is an important distinction to note. White hat SEO is not just about following guidelines but is about ensuring that the ...
Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. Copywriting is aimed at selling products or services. [ 1 ] The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.
For example, local SEO is all about 'optimizing' your online presence to attract more business from relevant local searches. The majority of these searches take place on Google , Yahoo , Bing , Yandex , Baidu and other search engines but for better optimization in your local area you should also use sites like Yelp , Angie's List , LinkedIn ...
SEM and SEO both need to be monitored and updated frequently to reflect evolving best practices. In some contexts, the term SEM is used exclusively to mean pay per click advertising , [ 2 ] particularly in the commercial advertising and marketing communities which have a vested interest in this narrow definition.
Copywriting – Copywriting is the act of writing the text for the purpose of advertising or other forms of marketing. The product, called copy , is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.
Article spinning is a writing technique used to deceitfully create what appears to be new content from pre-existing works. It is commonly used in on the internet by websites as a method of search engine optimization (SEO) and by students as a form of plagiarism.
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