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Lipstick in the 1970s tended to be either color or gloss; popular hues included deep pink, purple, and raspberry. [13] Improvements in chemistry enabled the introduction of waterproof mascara along with better lash lengtheners and thickeners. [13] Matte colors were popular for eyes, in contrast to the iridescence that characterized 1960s make ...
Dania Ramirez is the newest spokesmodel for CoverGirl's Clean Makeup Sensitive formula, a campaign for CoverGirl's partnership with Children's Safe Drinking Water. With the help of the Clean Makeup line, CoverGirl has donated $500,000 to the program, which provided 50 million liters of drinking water to children across the world. [10]
They had another resurgence in the very early 21st century, offered by inexpensive as well as more exclusive cosmetic lines, and color changing chemicals also appeared in lip gloss, such as Smashbox O-Gloss, and blush, such as Stila Custom Color Blush. In the 1990s, lipstick colors became semi-matte. Shades of brown were very popular.
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On 29 July 2015, the U.S. Food and Drug Administration (FDA) reviewed the Velvetines Liquid Matte Lipsticks and issued an official warning letter for the shade “red velvet.” [24] This letter stated that Lime Crime's use of ferric ferrocyanide and ultramarines in the formula of this particular lip stain violates the Federal Food, Drug, and ...
A Revlon lip gloss shade whose proceeds support Revlon's cancer charities was also created in 2009. [ citation needed ] In September 2010, Revlon, with global artistic director Gucci Westman and spokesmodel Halle Berry hosted an event at Fashion's Night Out in New York City to raise funds for the Jenesse Center, a Los Angeles organization for ...