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"Emotional manipulation can be subtle and hard to identify," says Dr. Ernesto Lira de la Rosa, Ph.D., a psychologist and Hope for Depression Research Foundation media advisor. "It is important to ...
Predatory advertising depends, in large part, on the deliberate exploitation of individuals based on specific traits, life circumstances, or membership within certain groups. The "vulnerabilities" created by these characteristics are context-dependent, meaning they vary between markets and transactions.
Emotional branding is a term used within marketing communication that refers to the practice of building brands that appeal directly to a consumer's emotional state, needs and aspirations. Emotional branding is successful when it triggers an emotional response in the consumer, that is, a desire for the advertised brand (or product ) that cannot ...
Machiavellianism is one of the traits in the dark triad model, along with psychopathy and narcissism. In the field of personality psychology, Machiavellianism (sometimes abbreviated as MACH) is the name of a personality trait construct characterized by interpersonal manipulation, indifference to morality, lack of empathy, and a calculated focus on self-interest.
In psychology, manipulation is defined as an action designed to influence or control another person, usually in an underhanded or unfair manner which facilitates one's personal aims. [1] Methods someone may use to manipulate another person may include seduction, suggestion, coercion , and blackmail to induce submission.
Psychological manipulation is a type of social influence that aims to change the perception or behavior of others through underhanded, deceptive, or even abusive tactics. By advancing the interests of the manipulator, often at another's expense, such methods could be considered exploitative, abusive, devious, and deceptive.
"Propaganda in the broadest sense is the technique of influencing human action by the manipulation of representations. These representations may take spoken, written, pictorial or musical form." [2] Manipulation can be organized or unorganized, conscious or unconscious, politically or socially motivated.
In advertising, it is usually a woman that is depicted as a servant of men and children that reacts to the demands and complaints of her loved ones with a bad conscience and the promise for immediate improvement (wash, food) a sexual or emotional play toy for the self-affirmation of men