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Exquisite Form is an American clothing brand for women's intimates, particularly bras and shapewear for full-figured women. The brand is owned by Vanity Fair Brands, a division of Fruit of the Loom. The brand began in 1945 with the founding of Exquisite Form Industries Inc. in New York City. Its principal products at the time were brassieres ...
Daring women and men of all ages wore tailored, buttoned-down shirts that were open from the breast-point to the navel in a "groovy" style, with pendants, beads or medallions dangling on the chest, displaying a firm body achieved through exercise.
A woman's girdle (in pink), 1933. A girdle is a form-fitting foundation garment that encircles the lower torso, extending below the hips, and worn often to shape or for support. It may be worn for aesthetic or medical reasons. In sports or medical treatment, a girdle may be worn as a compression garment.
A form-fitting garment is an article of clothing that tightly follows the contours of the part of the body being covered. A feature of Modern Western societies is the popularity of form-fitting clothing worn by women, compared to equivalent male garments. These include T-shirts, sweaters, shorts, and jeans.
A foundation garment (also known as shapewear or shaping underwear) is an undergarment designed to impermanently alter the wearer's body shape, to achieve what some view as a more fashionable figure. The function of a foundation garment is not to enhance a bodily feature (as would, for example, a padded bra) but to make it look more presentable.
In the 1970s, daring women and men of all ages left top buttons on shirts and blouses open to display pectoral muscles, cleavage and a firm body in a "groovy" style. [ 242 ] [ 243 ] [ 244 ] Male cleavage (also known as "heavage"), a result of low necklines or unbuttoned shirts, has been a movie trend since the 1920s.