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  2. Co-production (approach) - Wikipedia

    en.wikipedia.org/wiki/Co-production_(approach)

    Co-production, even in the most successful and dramatic examples, barely fits the standard shape of public services or charities or the systems we have developed to 'deliver' support, even though [in the UK] policy documents express ambitions to empower and engage local communities, to devolve power and increase individuals' choice and control."

  3. Co-creation - Wikipedia

    en.wikipedia.org/wiki/Co-creation

    Aric Rindfleisch and Matt O'Hern define customer co-creation in digital marketing as "a collaborative NPD (new product development) activity in which customers actively contribute and/or select the content of a new product offering" and state that, like all NPD processes, it consists of two steps, namely contribution (of content) and selection (of the best contributions).

  4. Co-production (media) - Wikipedia

    en.wikipedia.org/wiki/Co-production_(media)

    A train car used in the production of Sesam Stasjon, an international co-production of Sesame Street based in Norway. A co-production is a joint venture between two or more different production companies for the purpose of film production, television production, video game development, and so on. In the case of an international co-production ...

  5. Marketing mix - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix

    The 7Cs Compass Model is a framework of co-marketing, which is a marketing strategy where business entities collaborate closely in their marketing efforts. Also the co-creation marketing of a company and consumers are contained in the co-marketing. Co-marketing (or collaborative marketing) is a marketing practice where two companies cooperate ...

  6. Co-marketing - Wikipedia

    en.wikipedia.org/wiki/Co-marketing

    The co-creation of a company and consumers are contained in the co-marketing. Co-creation is a management initiative, or form of economic strategy , that brings different parties together (for instance, a company and a group of customers), in order to jointly produce a mutually valued outcome.

  7. Co-promotion - Wikipedia

    en.wikipedia.org/wiki/Co-promotion

    Co-promotion is also known for offering high potential payment, it is the most attractive agreement type for both in and out-licensers compared to other agreements such as co-marketing. [7] Co-promotion agreements also tend to be much more flexible because partners can decide what type of payments they prefer. For example, partners can choose ...

  8. Co-production - Wikipedia

    en.wikipedia.org/wiki/Co-production

    Co-production (also spelled coproduction) may refer to: Co-production (media) , a joint venture between film, television, or other production companies Co-production (approach) , the joint production of new knowledge, services or technologies between different groups in society

  9. Marketing co-operation - Wikipedia

    en.wikipedia.org/wiki/Marketing_co-operation

    A marketing co-operation or marketing cooperation is a partnership of at least two companies on the value chain level of marketing with the objective to tap the full potential of a market by bundling specific competences or resources. Other terms for marketing co-operation are marketing alliance, marketing partnership, co-marketing, and cross ...