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Experiments on blue jays suggest they form a search image for certain prey.. Visual predators may form what is termed a search image of certain prey.. Predators need not locate their host directly: Kestrels, for instance, are able to detect the faeces and urine of their prey (which reflect ultraviolet), allowing them to identify areas where there are large numbers of voles, for example.
The selfish herd theory was proposed by W.D. Hamilton to explain why animals seek central positions in a group. [43] The theory's central idea is to reduce the individual's domain of danger. A domain of danger is the area within the group in which the individual is more likely to be attacked by a predator.
Marketing mix modeling (MMM) is an analytical approach that uses historic information to quantify impact of marketing activities on sales. Example information that can be used are syndicated point-of-sale data (aggregated collection of product retail sales activity across a chosen set of parameters, like category of product or geographic market) and companies’ internal data.
The marketing mix has been defined as the "set of marketing tools that the firm uses to pursue its marketing objectives in the target market". [2] Marketing theory emerged in the early twenty-first century. The contemporary marketing mix which has become the dominant framework for marketing management decisions was first published in 1984. [3]
Using these variables, the optimal diet model can predict how predators choose between two prey types: big prey 1 with energy value E 1 and handling time h 1, and small prey 2 with energy value E 2 and handling time h 2. In order to maximize its overall rate of energy gain, a predator must consider the profitability of the two prey types.
It has also been determined that apostatic selection causes stabilization of prey polymorphisms due to the limitations of predators' behaviour. [7] Since the common prey type is more abundant, they should be able to produce more offspring and grow exponentially, at a faster rate then those with the rare morph since they are in much smaller numbers.
Bayesian decision theory can be applied to all four areas of the marketing mix. [11] Assessments are made by a decision maker on the probabilities of events that determine the profitability of alternative actions where the outcomes are uncertain. Assessments are also made for the profit (utility) for each possible combination of action and event.
The term Marketing research mix (or the "MR Mix") was created in 2004 and published in 2007 (Bradley - see references). It was designed as a framework to assist researchers to design or evaluate marketing research studies. The name was deliberately chosen to be similar to the Marketing Mix - it also has four Ps. Unlike the marketing mix these ...