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In inventory management, a stock keeping unit (abbreviated as SKU, pronounced es-kay-YOO or SKEW [1]) is the unit of measure in which the stocks of a material are managed.It is a distinct type of item for sale, [2] purchase, or tracking in inventory, [3] such as a product or service, and all attributes associated with the item type that distinguish it from other item types (for a product ...
When you have a single saleable item distinguishable by size, appearance, price or some other attribute in your product line, it is called SKU-Stock Keeping Unit. The marketing jargon for adding a product that is better quality than other products in the line is trading up or brand leveraging or up-market stretch.
All-commodity volume (ACV) is a weighted measure of product availability, or distribution, based on total store sales. In other words, ACV is the percentage of sales in all categories that are generated by the stores that stock a given brand (again, at least one SKU of that brand) (note: ACV can be expressed as a percentage or as a dollar value (total sales of stores carrying brand).
Numeric distribution is based on the number of outlets that carry a product (that is, outlets that list at least one of the product's stock-keeping units, or SKUs).It is defined as the percentage of stores that stock a given brand or SKU, within the universe of stores in the relevant market.
Both of these metrics have value in identifying market movements. In a survey of nearly 200 senior marketing managers, 51 percent responded that they found the "average price per unit" metric very useful in managing and monitoring their businesses, while only 16% found "price per statistical unit" very useful. [1]
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A line sheet is a marketing tool that presents the needed information to the potential customer. [2] ... Product number/SKU; Wholesale information. Wholesale prices;
Image source: The Motley Fool. PTC (NASDAQ: PTC) Q1 2025 Earnings Call Feb 05, 2025, 5:00 p.m. ET. Contents: Prepared Remarks. Questions and Answers. Call ...