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  2. List of athletes on Wheaties boxes - Wikipedia

    en.wikipedia.org/wiki/List_of_athletes_on...

    This list is not all-inclusive, and athletes may have been shown together with teams and groups, or on the sides, back, or front of the box. Most athletes appeared on the standard Wheaties box, while others appeared on the Honey Frosted Wheaties (HFW), Crispy Wheaties 'n' Raisins (CWR), Wheaties Energy Crunch (WEC), or Wheaties Fuel (WF) boxes.

  3. Wheaties - Wikipedia

    en.wikipedia.org/wiki/Wheaties

    When asked what should be placed on the sign for Wheaties, Reeves sketched a Wheaties box on a pad of paper, thought for a moment, and wrote "Wheaties—The Breakfast of Champions". Throughout the 1930s, Wheaties increased in popularity with its sponsorship of baseball broadcasting, and by the end of the decade, nearly a hundred radio stations ...

  4. Wheaties looks to men for a bran(d) revival - AOL

    www.aol.com/news/2009-07-23-wheaties-looks-to...

    The past year hasn't been kind to the "Breakfast of Champions" with sales down 14%, but makers of the iconic orange box aren't blaming the economy for the drop in sales; instead they blame a lack ...

  5. Collectibles From the '70s That Are Now Worth a Fortune

    www.aol.com/collectibles-70s-now-worth-fortune...

    Old and not-so-old cereal boxes can be surprisingly valuable to collectors, selling for hundreds or even thousands of dollars. Bruce Jenner's Olympic era Wheaties boxes list between $200 and $500 ...

  6. The history behind Olympians appearing on Wheaties cereal boxes

    www.aol.com/news/history-behind-olympians...

    More than 70 Olympians have appeared on the front of Wheaties cereal boxes.

  7. Kellogg's - Wikipedia

    en.wikipedia.org/wiki/Kellogg's

    The U.S. ready-to-eat cereal market, worth $3.7 billion at retail in 1983, totaled $5.4 billion by 1988 and had expanded three times as fast as the average grocery category. Kellogg's also introduced new products, including Crispix , Raisin Squares, and Nutri-Grain Biscuits, and reached out internationally with Just Right aimed at Australians ...

  8. Coco Gauff wins a spot on the iconic Wheaties box - AOL

    www.aol.com/coco-gauff-wins-spot-iconic...

    Tennis champion Coco Gauff joins a long lineage of athletes to be featured on the coveted orange Wheaties box. Coco Gauff is the latest athlete to endorse the “Breakfast of Champions.”

  9. James Chico Hernandez - Wikipedia

    en.wikipedia.org/wiki/James_Chico_Hernandez

    Hernandez was on a box of Wheaties Energy Crunch in December 2001 and was welcomed into the Wheaties Family by Olympic Champion Mary Lou Retton and Tiger Woods in Madison Square Garden, New York City, New York. [41] He was featured in the Scholastic textbook publication on the state of Maine called "Maine: America the Beautiful". [42] [43]