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The sociological theory of diffusion is the study of the diffusion of innovations throughout social groups and organizations. The topic has seen rapid growth since the 1990s, reflecting curiosity about the process of social change and "fueled by interest in institutional arguments and in network and dynamic analysis."
The Bass diffusion model is used to estimate the size and growth rate of these social networks. The work by Christian Bauckhage and co-authors [ 10 ] shows that the Bass model provides a more pessimistic picture of the future than alternative model(s) such as the Weibull distribution and the shifted Gompertz distribution.
The theory was popularized by Everett Rogers in his book Diffusion of Innovations, first published in 1962. [1] Rogers argues that diffusion is the process by which an innovation is communicated through certain channels over time among the participants in a social system. The origins of the diffusion of innovations theory are varied and span ...
The rate of diffusion is the speed with which the new idea spreads from one consumer to the next. Adoption is the reciprocal process as viewed from a consumer perspective rather than distributor; it is similar to diffusion except that it deals with the psychological processes an individual goes through, rather than an aggregate market process.
The diffusion of innovations according to Rogers. With successive groups of consumers adopting the new technology (shown in blue), its market share (yellow) will eventually reach the saturation level. When the first edition of Diffusion of Innovations was published in 1962, Rogers was an assistant professor of rural sociology at Ohio State ...
Arvind Singhal (born 1962) [1] is an Indian-born American social scientist and academician. His academic research has focused on diffusion of innovations, the positive deviance approach, organizing for social change, the entertainment-education strategy, and liberating interactional structures.
The CEO of Goldman Sachs in January said he would continue to focus on efforts to promote DEI, and the CEO of Deutsche Bank made the same point, calling DEI programs an "integral" part of the firm ...
Direct action is a term for economic and political behavior in which participants use agency—for example economic or physical power—to achieve their goals. The aim of direct action is to either obstruct a certain practice (such as a government's laws or actions) or to solve perceived problems (such as social inequality).