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Local search engine optimization (local SEO) is similar to (national) SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine's unpaid results (known as its SERP, search engine results page) often referred to as "natural", "organic", or "earned" results. [1]
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.
Location search optimization (LSO) [1] is the process of improving the visibility of a website or a webpage by reaching more readers through location-enabled devices. The LSO is a new step in a line of web optimization methods, which began with search engine optimization (SEO) to boost search rankings, and social media optimization (SMO) to make content more sharable.
One can search for local information via search engines. These often return local search results from directories [5] and maps. Google for instance, will present results from its directory (called Google Business Profile) in Google Maps and also in the search engine results pages [6] in the form of a local pack.
When seeking online information, many people turn to search engines like Google, Bing, Yahoo, or AOL Search. These search engines function as digital indexes, organizing available content by topic and sub-topic, much like an index in a book. Each search engine builds its index using distinct methods, typically beginning with an automated ...
Favored placement (also known as preferred placement) is the practice of preferentially listing search engine results for given sites.It is also known as pay for placement, but this term usually refers to advertisements that appear along with relevant search results while favored placement affects the order of actual search results.
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