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In 1957, it introduced the low-cut "Oxford"-style version of the shoe, and in time the company began to produce All Stars in multiple colors and prints. Today, Converse makes the Chuck Taylor All Star in a variety of colors, styles, prints and fabrics. [citation needed] A pair of white low-cut All Star sneakers, showing the current back heel logo
In 1991, LJO Inc. acquired the brand. Despite the split and selling of both companies, Converse kept the rights of the Jack Purcell line of shoes from the PF Flyers acquisition. Rebranded with the Converse name, Jack Purcell sneakers are still produced today. In 2001, New Balance purchased PF Flyers and re-launched the brand in 2003. [1]
Converse (/ ˈ k ɒ n v ər s /) is an American lifestyle brand that markets, distributes, and licenses footwear, apparel, and accessories.Founded by Marquis Mills Converse in 1908 as the Converse Rubber Shoe Company in Malden, Massachusetts, it has been acquired by several companies before becoming a subsidiary of Nike, Inc. in 2003.
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A pair of Nike Air Jordan 1 sneakers. Sneakers or trainers , also known by a wide variety of other names, are shoes primarily designed for sports or other forms of physical exercise but which are also widely used for everyday casual wear. They were popularized by companies such as Converse, Nike and Spalding in the mid 20th century. Like other ...
The trio continued to wear Superstars on their US concert tour, which in turn increased sales. Responding to an anti-sneaker rap song by Jerrald Deas called "Felon Sneakers", the trio released a song of their own called "My Adidas" in 1986. [4] The song paid tribute to the Superstar shoe and attempted to flip the stereotype of the 'b-boy ...