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Ecko Unltd. is a streetwear brand that was founded by Marc Ecko, an American fashion designer and entrepreneur, in 1993. The brand was originally established as a T-shirt company and quickly gained a following among hip-hop and urban culture enthusiasts. [1]
Hip-hop fashion (also known as rap fashion) refers to the various styles of dress that originated from Urban Black America and inner city youth in cities like New York City, Atlanta, and Los Angeles. Being a major part of hip hop culture , it further developed in other cities across the United States, [ 1 ] with each contributing different ...
Misa Hylton (previously known as Misa Hylton-Brim; born 6 January 1974) [2] is an American stylist and fashion designer. Known as a pioneer in the fashion industry, [3] she has styled many hip-hop and R&B artists since the 1990s, most notably Lil' Kim and Mary J. Blige.
Brands such as Supreme, Obey, merchandise from Odd Future, Tyler, the Creator's Golf Wang clothing line, HUF, and the apparel of skate magazine Thrasher are popular in hip hop and street style. [322] [323] With the rise of alternative hip-hop subcultures, such as Cloud Rap and Emo Rap in the late 2010s, "sad boy" culture became prominent. [324]
The brand's early success was attributed to its association with hip-hop culture, which was growing in popularity at the time. [3] Phat Farm became a recognizable name in urban fashion and expanded its product offerings to include women's clothing as well. [4] In 2004, Phat Farm was sold to the Kellwood Company for a reported $140 million. [5]
Clothing items used to express beliefs during a Black Lives Matter protest. Hip-hop clothing is an umbrella term for a variety of styles influenced by hip-hop and trap music. Throughout the 2020s, streetwear fashion was a continued presence in mainstream culture, incorporating elements from designer fashion, athleisure, and vintage clothing.