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They are responsible for the business case, conceptualizing, planning, product development, product marketing, and delivering products to their target market. Depending on the company's size, industry, and history, product management has a variety of functions and roles.
The media engagement framework provides a strategic planning construct in which measurements and metrics play a crucial role. Applying the media engagement framework aids in the development and management of an effective online marketing presence leveraging social media to engage a market or audience. [ 6 ]
Marketing planning or the process of developing a marketing program requires a detailed understanding of the marketing framework including Consumer behavior; Market segmentation and Marketing research. In the process of understanding the consumer market to be served, marketers may need to consider such issues as:
Macromarketing is an interdisciplinary field that studies marketing as a provisioning technology of society. It focuses on marketing-society interactions including such topics as marketing systems, aggregate consumer behavior, market regulation, social responsibility, justice and ethics in markets, and sustainable marketing.
Marketing management plays a crucial role in shaping business strategies, influencing consumer behavior, and driving sales growth. It involves the planning, implementation, coordination, and control of all marketing activities within an organization to achieve its goals.
Both endorse a normative or prescriptive role for the social sciences, work to alleviate societal problems and recognize communication's important function (Ongkiko & Flor, 2006). As an academic discipline, development communication policy science is the study of the use of the art and the science of policy in the development communication context.
Market segmentation is the process of dividing mass markets into groups with similar needs and wants. [2] The rationale for market segmentation is that in order to achieve competitive advantage and superior performance, firms should: "(1) identify segments of industry demand, (2) target specific segments of demand, and (3) develop specific 'marketing mixes' for each targeted market segment ...