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Wrangler Jeans were first made by the Blue Bell Overall Company, which had acquired the brand when it took over Casey Jones in the mid-1940s. Blue Bell employed Bernard Lichtenstein ("Rodeo Ben" [ 1 ] ), a Jewish [ 2 ] tailor from Łódź who worked closely with cowboys , to help design jeans suitable for rodeo use. [ 3 ]
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That year, the company adopted the JCPenney style in advertising. [16] and its revenues reached $5 billion (equivalent to $37.6 billion in 2025) for the first time and catalog business made a profit for the first time. [17] JCPenney reached its peak number of stores in 1973, with 2,053 stores, 300 of which were full-line establishments. [17]
By the 1960s, both men's and women's jeans had the zipper down the front. Historic photographs indicate that in the decades before they became a staple of fashion, jeans generally fit quite loosely, much like a pair of bib overalls without the bib. Indeed, until 1960, Levi Strauss called its flagship product "waist overalls" rather than "jeans".
Wrangler was a virgin to heterosexual sex until college. [37] In 1976, Wrangler met singer Margaret Whiting, 22 years his senior, in a nightclub; Wrangler later recalled: "I was with my manager when I looked over at Margaret, who was surrounded by five guys in a booth. There she was with the hair, the furs and the big gestures.
The Jeep Wrangler (JK) is the third generation of the Jeep Wrangler off-road vehicle. The Wrangler was unveiled at the 2006 North American International Auto Show in Detroit, the JK series 2007 Wrangler Unlimited at the 2006 New York Auto Show. The car's body and chassis were completely redesigned during the era when Jeep was part of ...
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