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The result was the Timex Triathlon. Timex was a sponsor of the Hawaii Ironman Triathlon, and they hoped that this new digital product would improve sales. Timex’s product manager for digital launches, Mario Sabatini, flew to Kona in October, 1984 to get a feel for the market. He took 1500 Timex Triathlon watches with him to sell to athletes ...
The evolution of the Datalink line shown with metal bands for easy comparison (left to right in order of chronological appearance): Datalink model 50 (1994), Ironman Triathlon, with the Ironman Triathlon logo on the upper part of the face (1997) and Datalink USB sports edition (2003). The small lens is seen on both model 50 and the Ironman.
Top athletes assisted in the design of sports watches for specific sports, which led to the introduction of the Ironman Triathlon in 1986 which was named for the Hawaiian triathlon that the company had sponsored since 1984, and it became the most successful Timex watch in the post-mechanical watch era. Within its first year, Timex Ironman ...
An Ironman Triathlon is one of a series of long-distance triathlon races organized by the World Triathlon Corporation (WTC), consisting of a 2.4-mile (3.9 km) swim, a 112-mile (180.2 km) bicycle ride and a marathon 26.22-mile (42.2 km) run completed in that order, a total of 140.6 miles (226.3 km). It is widely considered one of the most ...
The WTC licenses the Ironman and Ironman Triathlon logo and other related marks to various corporations for use in their product lines. An example is the licensing to Timex Group USA of the Ironman Triathlon logo for use in the Timex Ironman watch line that includes the Timex Ironman Datalink series of GPS type watches.
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