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Nike has an unmatched stable of top sports icons like Michael Jordan, LeBron James, Serena Williams, and Caitlin Clark, and that global star power can help reignite demand for the brand.
Nike, Inc. [note 1] (stylized as NIKE) is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon. [6] It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$46 billion in its fiscal year 2022.
Shares are down 24% this year, with an even steeper 52% decline from its all-time high stock price of $171.71 in November 2021. Nike has struggled to navigate shifting consumer spending trends.
The "Swoosh" logo. The Swoosh is the logo of American sportswear designer and retailer Nike. Today, it has become one of the most recognizable brand logos in the world, and the most valuable, having a worth of $26 billion alone. [1] [2] Bill Bowerman and Phil Knight founded Nike on January 25, 1964, as Blue Ribbon Sports (BRS). [3]
Science & Tech. Shopping. Sports
This logo image consists only of simple geometric shapes or text. It does not meet the threshold of originality needed for copyright protection, and is therefore in the public domain . Although it is free of copyright restrictions, this image may still be subject to other restrictions .
[1] Davidson went on to be known as "The Logo Lady". [7] In 1995, Nike removed the word "Nike" from the logo; the Swoosh now stands alone as the brand's logo. [11] Davidson retired in 2000, and now engages in hobbies and volunteer work, including weekly duties at the Ronald McDonald House at Legacy Emanuel Hospital & Health Center in Oregon. [1]
Eventually Nike added a signature shoe as part of an updated proposal. Clark originally signed a name, image and likeness deal with Nike in 2022, but that deal expired following the 2023-24 season.