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  2. Tobacco industry playbook - Wikipedia

    en.wikipedia.org/wiki/Tobacco_industry_playbook

    Gift offered by tobacco industry lobbyists to Dutch politician Kartika Liotard in September 2013. The tobacco industry playbook, tobacco strategy or simply disinformation playbook [1] [2] describes a strategy used by the tobacco industry in the 1950s to protect revenues in the face of mounting evidence of links between tobacco smoke and serious illnesses, primarily cancer. [3]

  3. Go-to-market strategy - Wikipedia

    en.wikipedia.org/wiki/Go-to-market_strategy

    Considering the company's mission and vision is a key determining factor when performing a go-to-market strategy. Motivating employees to perform well is a decisive factor to include. Thus, defining a company's vision and the impact it is trying to create is essential in the earliest stages of a go-to-market strategy. [9] [10]

  4. Marketing plan - Wikipedia

    en.wikipedia.org/wiki/Marketing_plan

    A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals.

  5. GE’s turnaround playbook helped push shares up 96% in ... - AOL

    www.aol.com/finance/ge-turnaround-playbook...

    Strategic planning and growth are on the agenda for many businesses, but GE, a more-than-130-year-old leviathan, put into action an impressive playbook to redefine itself while staying relevant ...

  6. 'There's no playbook for this': This CEO cut employee ... - AOL

    www.aol.com/finance/theres-no-playbook-ceo-cut...

    See if you can follow this workplace math: 40 hours - 8 hours - 20% pay = 1. Translation: For a Canadian purchasing software company, reducing an employee’s 40-hour work week by 8 hours, with a ...

  7. How the CEO of a major aerospace company totally ... - AOL

    www.aol.com/finance/ceo-major-aerospace-company...

    The Brazilian plane manufacturer is enjoying a "harvest season" after a lot of turbulence.

  8. Corporate structure - Wikipedia

    en.wikipedia.org/wiki/Corporate_structure

    Choosing a structure for a company is an important decision and must be strategically thought out because it could either aid or harm the making of business. The structure must also be a good fit for the type of activities, goals, and vision of the company. [3] The organizational structure is a reflection of how conveniently business is conducted.

  9. Business requirements - Wikipedia

    en.wikipedia.org/wiki/Business_requirements

    Business requirements in the context of software engineering or the software development life cycle, is the concept of eliciting and documenting business requirements of business users such as customers, employees, and vendors early in the development cycle of a system to guide the design of the future system.