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The use of the term conceptual framework crosses both scale (large and small theories) [4] [5] and contexts (social science, [6] [7] marketing, [8] applied science, [9] art [10] etc.). The explicit definition of what a conceptual framework is and its application can therefore vary. Conceptual frameworks are beneficial as organizing devices in ...
Source domain: the conceptual domain from which we draw metaphorical expressions (e.g., love is a journey). Target domain: the conceptual domain that we try to understand (e.g., love is a journey). A mapping is the way in which a source domain tracks onto and describes aspects of the target domain. Mappings describe the mental organization of ...