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Purex is one of the most widely used laundry detergents in North America. Its original product, Purex Bleach, was a major competitor to Clorox bleach. The brand name is also used for a line of in-wash "fragrance booster" products called Purex Crystals. The Purex Crystals brand was originally launched as an in-wash fabric softener product.
Henkel Corporation, doing business as Henkel North American Consumer Goods and formerly The Dial Corporation, is an American company based in Stamford, Connecticut. [2] [3] [4] It is a manufacturer of personal care and household cleaning products and is a subsidiary of multinational company Henkel AG & Co. KGaA (Henkel Consumer Goods Inc.).
Henkel AG & Co. KGaA, commonly known as Henkel, is a German multinational chemical and consumer goods company headquartered in Düsseldorf, Germany.Founded in 1876, the DAX company is organized into two globally operating business units (Consumer Brands, Adhesive Technologies) and is known for brands such as Loctite, Persil, [2] Fa, Pritt, Dial and Purex.
In 1985, Greyhound acquired the household products business of Purex Industries, Inc. in 1985 [15] and combined it with Armour-Dial to form The Dial Corporation. In late 1995, parent company Greyhound (renamed The Dial Corp in 1991) announced its intention to spin off the Dial consumer-products business.
In 1964, the company was sold to Purex Corporation for $5 million. [3] The Greyhound Corporation acquired the consumer products business of Purex (which included Fels-Naptha) in 1985 and was combined with Greyhound's Armour-Dial division, forming The Dial Corporation. [4] In December 2003, Dial was sold to Henkel for $2.9 billion. [5]
Coast bar-soap brand sold to Dial Corporation in 2000 and is owned by High Ridge Brands. Dial is owned by Henkel. Comet, a long-time P&G brand of cleanser is owned by Prestige Brands; Crisco (vegetable oil and shortening) sold to The J.M. Smucker Company then sold to B&G Foods
An active internet connection is required to be able to access all the best that America Online® offers. If you're using dial-up internet and can't connect, try the following troubleshooting steps: Check the dial tone - If you DO have one, it's likely the problem has something to do with your computer. If you DON'T, it's likely the problem has ...
The company merged with Purex Industries in 1962. The Dial Corporation acquired Purex Industries in 1985. Church and Dwight acquired the Brillo business from Dial in 1997. [3] In 2010, Armaly Brands of Walled Lake, Michigan, primarily a manufacturer of sponges, purchased the Brillo business from Church & Dwight. At that time there were about 50 ...