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Under Armour also had released a product with scent control technology in 2012 titled, "Under Armour Scent Control". This line claims to be designed so that the wearer's scent cannot be detected. [45] Under Armour developed a new type of shirt called "Coldblack", which is designed to reflect heat and keep athletes cool in the sun. [46]
Starter was founded in New Haven, Connecticut by David Beckerman, a University of New Haven alumnus, to manufacture team uniforms for high school athletic programs. [6]In 1976, the company entered into non-exclusive licensing agreements with a number of professional sports leagues, paying royalties of 8–10% for the right to manufacture and market copies of professional athletic apparel.
The 2024 Under Armour All-America Game kicks off at 3 p.m. CT on Wednesday, Jan. 3, from Camping World Stadium in Orlando. 2024 All-America Bowl commitments Braylon Burnside, WR: Mississippi State
The game is sponsored by Under Armour and enjoys a national audience thanks to broadcast partner ESPN (the first edition was broadcast on ABC opposite the U.S. Army All-American Bowl, and the 17th edition was broadcast on ESPN2 opposite the 2025 Sugar Bowl). The game is co-owned by Chicago-based sports marketing agency Intersport and ESPN.
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