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The Centro Universitário Jorge Amado (Jorge Amado University Center, often abbreviated as Unijorge) is a private institution founded in 1999 and located in the city of Salvador, Bahia, Brazil. It has more than 30 undergraduate courses and some post-graduate courses.
Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. [2] [3] It has significantly transformed the way brands and businesses utilize technology for marketing since the 1990s and ...
Steve Jobs's marketing skills have been credited for reviving Apple Inc. and turning it into one of the most valuable brands. [1] [2] Marketing is the act of satisfying and retaining customers. [3] It is one of the primary components of business management and commerce. [4] Marketing is typically conducted by the seller, typically a retailer or ...
The Portuguese reserved the status of "university" to the University of Coimbra and so, never created schools with that designation in Brazil. Nevertheless, they created several higher and secondary learning schools which provided a level of education comparable or even above that of the institutions denominated "universities" established in some of the neighboring Spanish American colonies as ...
The marketing mix has been defined as the "set of marketing tools that the firm uses to pursue its marketing objectives in the target market". [2] Marketing theory emerged in the early twenty-first century. The contemporary marketing mix which has become the dominant framework for marketing management decisions was first published in 1984. [3]
The Journal of Marketing is a bimonthly scholarly journal that publishes peer-reviewed research in marketing. It is published by the American Marketing Association . Established in 1936, It is the fourth-oldest major journal covering marketing issues; others include the Harvard Business Review (1920), the Journal of Retailing (1925), and the ...