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Valley View Center is a former mall located at Interstate 635 and Preston Road in north Dallas, Texas, U.S. [4] It is owned and managed by Dallas-based Beck Ventures. The mall was formerly home to anchor stores that were once JCPenney, Macy's, Sears, and Dillard's.
A loyalty program typically involves the operator of a particular program setting up an account for a customer of a business associated with the scheme, and then issue to the customer a loyalty card (variously called rewards card, points card, advantage card, club card, or some other name) which may be a plastic or paper card, visually similar to a credit card, that identifies the cardholder ...
That year, the company adopted the JCPenney style in advertising. [16] and its revenues reached $5 billion (equivalent to $38.8 billion in 2025) for the first time and catalog business made a profit for the first time. [17] JCPenney reached its peak number of stores in 1973, with 2,053 stores, 300 of which were full-line establishments. [17]
The Electronic Payments Coalition, representing credit unions, community banks and payment card networks, points to CFPB data showing the value of rewards points has risen from an average 1.4 ...
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Other perimeter buildings included auto centers for the JCPenney and Montgomery Ward anchors, a General Cinema movie theater, and two restaurants. One unusual feature is the Boeger-Brinkman Cemetery on the southern end of the parking lot, along Butterfield Road. The cemetery was part of a family's farmland that was sold to develop Yorktown ...
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