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K-Beauty is associated with the Korean Wave; for example, the South Korean cosmetics company Amorepacific sponsored My Love from the Star, a 2014 K-drama whose constant marketing of Amorepacific products resulted in an increase in skincare and lipstick sales of up to 75 and 400 percent.
Innisfree is popular for its affordability and brand concept, which emphasizes healthy and reasonably priced beauty products with ingredients responsibly sourced from Jeju Island, South Korea. [1] Innisfree was the first K-beauty brand to launch two inclusive cushion foundation lines with 14 shades. [2]
The brand is sold at major retail outlets such as Target, Wal-Mart, Kmart, as well as Sally’s Beauty Supply, CVS, Walgreens, Duane Reade and Rite Aid. [1] In July 2010, the company held a promotional event at a Manhattan hotel for a new line of hair follicle products. [2]
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The country's beauty standards have changed in recent years. Advertisers have reduced the promotion of “glass skin” in their products as well as the industry is also started to be utilized by male consumers. Overall, Korean beauty has gained popularity through the Korean wave, [7] and has resulted in a worldwide phenomenon.
Sally Beauty Holdings, Inc. is an American international specialty retailer and distributor of professional beauty supplies with revenues of more than $ 3.9 billion annually.