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A private label, also called a private brand or private-label brand, is a brand owned by a company, offered by that company alongside and competing with brands from other businesses. [1] [2] A private-label brand is almost always offered exclusively by the firm that owns it. However, in rare instances, the brand is licensed to another company. [3]
A white-label product is a product or service produced by one company (the producer) that other companies (the marketers) rebrand to make it appear as if they had made it. [ 1 ] [ 2 ] The name derives from the image of a white label on the packaging that can be filled in with the marketer's trade dress .
The post We Tried the Most Popular Beer Brands and Here’s What We Thought appeared first on Taste of Home. We tried 28 brews to find the best cheap beer. Our favorites are the ones you'll want ...
The General Brewing Company was founded in San Francisco, California by Eugene Selvage (who remained the owner and chief executive officer until 1961). [2] [3] Eugene teamed up with Paul C. von Gontard, a grandson of Aldophus Busch, and German brewmaster Julius Kerber, to launch a state-of-the-art brewery that could brew beer that rivalled those made in Europe.
Miller Lite is a 4.2% ABV light American lager beer sold by Molson Coors (previously MillerCoors) of Chicago, Illinois. [1] [4] It was first produced in 1975. The company also produces Miller Genuine Draft and Miller High Life. Miller Lite competes mainly with Anheuser-Busch's Bud Light.
The duo conducted market research to prove their hypothesis and found a significant gap in the craft beer market. Darland and Hankinson's research showed that despite women making up 30% of craft ...
The company positioned Henry Weinhard’s as a premium beer through a noteworthy advertising campaign in the late 1970’s and 1980’s. The campaign featured a fictitious brand of beer called "Schludwiller" beer. A series of popular television commercials depicted Schludwiller as a beer brewed by the "California-Eastern Brewing Co." in California.
Generic brands of consumer products (often supermarket goods) are distinguished by the absence of a brand name, instead identified solely by product characteristics and identified by plain, usually black-and-white packaging. Generally they imitate more expensive branded products, competing on price.