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The service is also sold direct-to-consumer through a proprietary streaming service of the same name, and via a la carte subscriptions independent of a traditional pay television platform sold by Apple TV Channels, Amazon Channels and The Roku Channel.
The Roku Channel was launched in September 2017 as a free, ad-supported streaming television service ("FAST"), [1] [13] available to viewers in the U.S. [14] Roku's CEO Anthony Wood stated in the same month that the channel was a "way for content owners to publish their content on Roku without writing an app". [15]
The subscriptions will be available through the Roku Channel, which already offers movies, TV shows and live news, and users will pay for everything via one bill.
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National Streaming Day is an unofficial holiday occurring on May 20, intended to celebrate streaming media. It was established in 2014 by Roku . In recent years, some streaming services have used the holiday to offer streaming promotions or discounted products.
The Roku Channel is an American streaming service which launched in September 2017. [1] In 2021, The Roku Channel began releasing original programming branded as "Roku Originals", including acquisitions from the defunct Quibi service.